A Man Face To Face with Filabé
You think skincare is a woman's thing? No way! That hasn't been true for ages — there are countless products out there tailored to the needs of modern men. What is true, though, is that men tend to use fewer skincare products and prefer things to be simple.
In other words, Filabé is the ideal skincare product for men. Just one cloth in the evening, a little water, and the face is deeply cleansed and nourished.
But what about the men who are still resistant to beauty products? The ones whose bathroom cabinets are pretty much empty aside from shower gel and sunscreen? Can Filabé win over even these — not-so-rare — “specimens”?
I wanted to know exactly, so I asked a close friend if he'd be willing to take part in an experiment.
After I explained what it was all about, he was skeptical at first — he finds the sticky feeling of creams on his face really creepy — so he only uses sunscreen because it’s necessary, especially with his fair skin. And if these cloths leave a similar feeling, he warned me, he’d stop using them right away.
I assured him that, apart from the much higher concentration of active ingredients, it has nothing to do with a cream, and that the skin actually absorbs the ingredients better this way...
That evening, I went to see him so he wouldn't have to go through his first Filabé experience all by himself. He dampened a Filabé Aging Skin with water and rubbed his face until it was red — I had to slow him down!
He loved how soft the cloth felt and was quite surprised at how much dirt was still on his skin, even though he had just taken a shower. He also realized that he had never scrubbed his face before (which probably explained his enthusiasm) and that it felt pretty good.
When I saw him the next day, I wasn't at all surprised that his skin looked fresher than usual — after all, Filabé acts like pilling — and a pretty vigorous one, given all that scrubbing…
I was much more intrigued about the next two or three weeks and what would happen to his skin, since Filabé is designed for long-term results. And he had fairly large pores around his nose and on his chin.
After three days, we met for breakfast — wow! I didn't have high expectations given how little time had passed, but what I saw really impressed me. His skin looked much fresher and less oily than usual! When I asked him how he was doing, he replied with a grin, “You can really see, can't you?”
A week later, we met again, and I was once more impressed by how well his skin was improving. The fact that he had a slight tan made his overall appearance even more attractive, so I wanted to know how he was doing.
“It was wonderful,” he said, admitting that he himself could hardly believe how well his rather sun-sensitive skin had tolerated the evening “treatment” despite the sun.
He also appreciated how clean and free his skin felt in the evening — nothing like with creams. Even in the morning, his face felt soft and somehow fresh.
The next time I saw him, the 28-day cycle of a Filabé pack was over. And to be honest, I didn’t even want to ask anything — he looked amazing. Neither his chin, nor his nose, nor his forehead were shiny in the slightest, and his pores seemed to have shrunk quite a bit. But of course I was curious to know what he thought of the results himself.
“Pretty good,” was all I heard. “And?” “Nothing else?”
“Well, I think it’s good, but I’m just the type who goes to bed without all the beauty fuss.”
“Okay, I didn’t get that — the results were so positive. I guess there really are men who have different priorities,” I thought, and asked him:
“Does that mean you wouldn’t buy Filabé for yourself?”
Hmm, probably not. But definitely much more likely than some random cream. Then he fell silent and looked at me thoughtfully.
Or do you think I should slowly start with at least a little skincare? I’m not getting any younger, after all...
At least I’ve already gotten used to the evening ritual. It really is super easy...
We’ll see. Maybe it’s not such a bad idea.
I had to smile and thought... or maybe they just don’t want to admit that they are a little vain after all.
You’ll have to figure that out for yourself, I said, and decided to ask him in three months — on his 40th birthday — what he’d ended up choosing.

